When Lindsay London reached out to 10tongorilla, she had a vision: a coffee house that felt less like a business and more like a warm hug with espresso. The Fellowship Coffee House wasn’t just about serving drinks—it was about creating a space where neighbors become friends and friends become regulars. Our job? Make that feeling visible. The logo had to do a lot of heavy lifting: communicate warmth, hint at faith and fellowship, and still look great on everything from mugs to merch. So we designed a stylized coffee cup with heart-shaped foam inside—simple, iconic, and instantly lovable. We brewed up a brand identity that’s equal parts cozy, modern, and heartwarming—just like the coffee Lindsay serves.