How to Get Social: A Helpful Overview for Your Social Media Marketing Strategy

March 3, 2017



What social media platforms are best for your business?


You’re probably already on social media, because well, who isn’t these days? It seems everyone is tuned in somehow; grandma even started sending Facebook invitations for Thanksgiving dinner.


Figuring out the beast that is social media marketing can be overwhelming. With so many different platforms you shouldn’t spend your time on sites your clients aren’t spending their time on. Consider which should be updated regularly compared to sites that only need tending to bi-weekly. Let’s take a look at your options.



Yes, your business needs a Facebook page (duh).


People spend more time scrolling, liking, and commenting on Facebook than any other social media platform. Your page needs to have all the important information such as your logo, location, contact info, hours and mission statement.


Clients should be able to find out what you do, where you’re located, and how to contact you within seconds of accessing your page.


Your content needs to be updated regularly; a minimum of 4 times a week. Valuable content is relevant to what your business does or sells.


Other content can include local happenings, and personal stories such as consumer/client experiences. Posts should inform, engage, and empower the client. Keep it visual—images should be intriguing and text kept at a minimum.



Great FB post by Tasting Room. Good visual, text is short and sweet, and it includes an exclusive offer.


If you’re feeling the need to get wordy, consider a blog for your website. Posting updates on Facebook about your latest blog posts will drive traffic back to your website and also boost your SEO ranking.


Fussing about those hashtags are not as important on Facebook as they are on other sites but keep a consistent tag or three throughout your posts.



If you’re a business with a location you’d like your clients to visit and you don’t have a Google+ page, we’re about to blow your mind.


Google basically runs the world now–we love it and hate it but no matter what, you’ve got to use it.


Every time you post on Facebook it should also be updated on your Google+ page (look into Hootsuite or other scheduling sites for less leg work). Yep, that means a minimum of 4 posts a week!


Let’s get real: People do not scroll through Google+ like Facebook but frequent posts keep you relevant in the eyes of the Google gods.


Your Google+ page also plays a huge role on Google maps. It allows customers to open Google maps and type in your business name without hunting down your address. You’ll want your other important information on the site as well, such as your website, hours of operation, phone number, etc. Google maps will pull straight from your Google+ page, making it much easier for your client to get to you.



Instagram is a fun way to keep your clients’ attention. Share photos of your inventory, stories, and relate with your clients. Keep things visual–it is a photo site after all.


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You should update your Instagram profile frequently; a minimum of 3 times a week.


Instagram is where your hashtag venture begins. Start a hashtag for your business that can be used on every Instagram and other social media site that isn’t claimed by anyone else. (For us, it’s #10TonGorilla) This will become your “go to” hashtag and your clients may even begin to use it if they post about your business.


Research other hashtags that are popular in your industry. Collect a constant set of 10-30 hashtags and use them for all your posts. (Add them in the comment section to keep your post looking clean but still lead people back to you).


These tags will link you into a stream of other photos with the same hashtags. This is good because it acts like a search engine. If someone wants to see other users that post about, say, “latte art,” they’ll search through posts that other users tagged with the hashtag, #latteart. Get it?


Instagram doesn’t give much space for text. Keep the text short and sweet and lead the viewer back to your bio. This will allow you to post your contact information and website in the bio of your Instagram profile page.



Twitter is a platform that allows for text, photos, links, etc., but only at 140 characters. If you think Instagram limits your text, you’ve yet to have Twitter count down how many more characters you have left before you’re cut off!


This forces you to keep things short and sweet. You don’t have the freedom of listing all your industry hashtags in a comment section so use that “go to” hashtag in your posts.


Twitter allows you to post photos, but all text tweets are also good.


Try sharing links back to your website or blog to retarget your audience.


Twitter is a busy bee..errr..bird? Which means you should be updating it often. Try to post on twitter daily, if not multiple times a day.



Should your business have a Pinterest page? This should be an easy call to make. Either your business will benefit greatly (see next paragraph), or it makes absolutely no sense for you to establish yourself on this site.


Pinterest allows users to hoard websites and photos they may want to find later, but in a semi-organized manner. When you post a pin you’ll have the ability to share a little about it under the image, and link it back to your website in hopes of driving pinners back to your site.


Pinterest would best benefit a business selling something tangible like a boutique, or if your business is visual, for example, an interior designer. You’ll be able to upload your own photos as well as create boards that will inspire your clients.


Having a visual aid like Pinterest will also allow you to collaborate with your clients. You can keep boards private and allow multiple pinners to pin on one board.


You never know where a pin could land. Someone across the country could fall in love with your service and find a way to use your business.



If you’re a professional, you need to be on LinkedIn. You can also make a page for your business.


Professionals say that they begin the first half hour of their day scrolling through LinkedIn. It’s a great way to connect with people in your industry.


We encourage you to post content 2-3 times a week on your LinkedIn business page and share it on your personal page. Keep this content professional and informative. LinkedIn is a great place to connect with other professionals, and follow businesses.


Still can’t make sense of this crazy digital world, or just don’t have the time?

As always, we invite you to speak with us about teaming up for a focused social media strategy. We’re flexible enough to work within your budget, but clever enough to make that budget effective and relevant to your overall goals.


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